Sports Publicity: A Practical Approach

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Sports Publicity: A Practical Approach

2012 | 384 Pages | ISBN: 0415635012 | PDF | 12 MB

Sports Publicity offers unique, practical insight to the oft-overlooked but vastly important aspect of effective public relations within a sport organization. Written by Joe Favorito, former Vice President of PR for the New York Knicks, this book offers a

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