English | ISBN: 0566091895 | 2011 | 440 pages | PDF | 5 MB
The design sector has expanded rapidly in recent years, and now covers a wide range of specialist disciplines from branding and communications to product, commercial interiors and digital. Yet design firms often lack long-term vision, strategies and plans, and research from the Design Council shows that far too many suffer from poor profitability. Shan Preddy believes that the more a design firm knows about business, the more successful it will be, both creatively and financially. That’s why she has gathered over 80 design-sector experts from different fields – advisors, practitioners, clients and representatives from design organisations – to provide you with information, suggestions, guidelines and thought-provoking opinions. Whether you’re experienced or just starting out, “How to Run a Successful Design Business: The New Professional Practice” covers everything owners and managers of design firms need to know.