Advanced Analytics Methodologies: Driving Business Value with Analytics

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Advanced Analytics Methodologies: Driving Business Value with Analytics

English | 2014 | ISBN: 0133498603 | EPUB | 328 Pages | 4.4 MB

Data Mining
Step by step, Michele Chambers and Thomas Dinsmore help readers customize a complete roadmap for implementing analytics that supports unique corporate strategies, aligns with specific corporate cultures, and serves unique customer and stakeholder communities. Drawing on work with dozens of leading enterprises, Michele Chambers and Thomas Dinsmore provide advanced applications and examples not available elsewhere, describe high-value applications from many industries, and help you systematically identify and deliver on your company’s best opportunities.

They show how to:
Go beyond the Analytics Maturity Model: power your unique business strategy with an equally focused analytics strategy
Link key business objectives with core characteristics of your organization, value chain, and stakeholders
Take advantage of game changing opportunities before competitors do
Effectively integrate the managerial and operational aspects of analytics
Measure performance with dashboards, scorecards, visualization, simulation, and more
Prioritize and score prospective analytics projects
Identify “Quick Wins” you can implement while you’re planning for the long-term
Build an effective Analytic Program Office to make your roadmap persistent
Update and revise your roadmap for new needs and technologies


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